Hong Kong, March 1, 2013

Jos. Schneider Opticsche Werke, founded in 1913, will celebrate his 100th birthday this year. Schneidr-Kreuznach invited current and potential customers to attend the 100th anniversary celebration (W1.1337) during the Shanghai Machine Vision Exhibition on 19-21, 2013. Drinks and snacks will be served during lunch each day.

Throughout the company's 100-year history, whether in photography, projection, or industrial applications, Schneider-Kreuznach lenses stand for precision and stability. Dr. Josef Staub, CEO of Schneider Group, said: "We aim for quality, not quantity; The continuous pursuit of higher quality; We will always be faithful to this aspiration. "This year marks the fifth year of Schneider-Kreuznach's development in the Asian market. His Hong Kong-based subsidiary, Schneider Asia Pacific Ltd. Schneider-Kreuznach, as well as its Shenzhen subsidiary Schneider-Kreuznach Optical Technology (Shenzhen) Co., Ltd., has contributed to the success of Schneider-Kreuznach in the global market and has pushed Schneider-Kreuznach into the global market leader at the forefront of optical technology. For the lens industry, Asia remains the world's most important emerging market. The Chinese market, in particular, is considered to be the most critical region in the future of machine vision. According to Dirk Muschert, managing director of Schneider Asia Pacific Ltd, "The quality of machine vision systems in China is getting better and better, which is driving the demand for high-quality Schneider-Kreuznach lenses."

As one of the largest machine vision exhibitions in China, Shanghai Machine Vision Exhibition attracts tens of thousands of domestic and overseas visitors every year.

About Schneider Group

The Schneider Group specializes in the development and production of high-performance photographic lenses, projection lenses, as well as industrial optical products and precision equipment. The Group consists of Jos. Schneider Optische Werke, founded in 1913 in Bad Kreuznach, Germany, and its subsidiary Pentacon (Dresden), ISK Optics GmbH (Gottingen), Schneider-Optics (New York, Los Angeles), Schneider Bando (Seoul), Schneider Asia Pacific (Hong Kong) and Schneider Optical Technology (Shenzhen) Co., Ltd. The main brand of the company is "Schneider-Kreuznach", with 660 employees worldwide, including 360 employees in the German headquarters. Today, the Group has become a leading brand in the high-end lens market.

Contact:

Jos. Schneider Optische Werke GmbH fishermen communications GmbH

Wolfgang Berger  Christian Rosenberger

Ringstrasse 132 Kaiserstrasse 61

55543 Bad Kreuznach 60329 Frankfurt am Main

Phone: +49 671-601-287 Phone: +49 69-210860-0

Fax: +49 671-601-289  Fax: +49 69-210860-21

bergerw@schneiderkreuznach.com   crosenberger@fishermen.de

www.schneiderkreuznach.com   www.fishermen.de